Business research methods
Bryman, Alan
Business research methods - International 4th edition. - United Kingdom Oxford University Press 2015 - xv, 608 pages : illustrations ; 25 cm
Previous edition published as by Alan Bryman & Emma Bell.
PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS
A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
9780198747581 531.25
Business - Research methodology
658.0072 BRY
Business research methods - International 4th edition. - United Kingdom Oxford University Press 2015 - xv, 608 pages : illustrations ; 25 cm
Previous edition published as by Alan Bryman & Emma Bell.
PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS
A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
9780198747581 531.25
Business - Research methodology
658.0072 BRY