Designing brand identity: An essential guide for the whole branding teamMaterial type: TextLanguage: English Publication details: 2018 John Wiley Hoboken, New JerseyDescription: xi, 324 p. : illustrations (chiefly color) ; 29 cmISBN:
- 658.827 WHE
|Item type||Current library||Collection||Call number||Status||Date due||Barcode|
|Books||Anant National University Central Library||General||658.827 WHE (Browse shelf(Opens below))||Available||002798|
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.