1,000 Retail graphics: From signage to logos and everything for in-store One thousand retail graphics: From signage to logos and everything for in-storeRetail graphics: From signage to logos and everything for in-store

By:

JGA (Firm)

Material type: Text

TextPublication details: 2007 Rockport Publishers USADescription: 320 pages : 24 cm. chiefly color illustrationsISBN:

9781592533367

Subject(s):

DDC classification:

741.6 JGA

Contents:

Introduction Brand identity Printed material Promotional Packaging Environments Signage Touchpoints Directory & index

Summary: The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovating options. These 1,000 touchpoints of brand identity include promotional and printed materials, packaging, and signage that act as the headlines, punctuation, and in some cases the subtext of the surroundings in which they exist - a frenzied retail environment. These pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Anant National University Central Library	Design	741.6 JGA (Browse shelf(Opens below))	Available		003703

"JGA."
Includes index

Introduction
Brand identity
Printed material
Promotional
Packaging
Environments
Signage
Touchpoints
Directory & index

The retail industry is one of the most competitive and challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low - so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovating options. These 1,000 touchpoints of brand identity include promotional and printed materials, packaging, and signage that act as the headlines, punctuation, and in some cases the subtext of the surroundings in which they exist - a frenzied retail environment. These pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

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