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Graphic design basics / Amy E. Arntson.

By: Material type: TextTextPublication details: Australia ; United States : Thomson/Wadsworth, c2003.Edition: 4th edDescription: xv, 239 p. : ill. (some col.) ; 26 cmISBN:
  • 9780155046467
Subject(s): DDC classification:
  • 741.6 ARN
Contents:
preface iii applying the art of design 3 (14) Principles and Practices 4 (1) What is Graphic Design? 4 (4) Values 5 (2) Design Fields 7 (1) The Design Process 8 (5) Research 8 (1) Thumbnails 9 (1) Roughs 10 (1) Comprehensives 11 (1) Presentation 12 (1) Ready for Press 12 (1) Careers 13 (1) Design Studios 13 (1) In-House Design 13 (1) The Advertising Agency 14 (1) Freelance 14 (1) New Opportunities 14 (1) The Challenge 14 (3) Exercise 15 (2) graphic design history 17 (26) The Beginning 18 (4) The Turn of the Century 22 (2) Modernism 24 (3) Abstract Movements 27 (6) Figurative Movements 33 (2) American Design 35 (4) Postmodernism 37 (2) New Technologies 39 (2) The Development of Computer Graphics 39 (1) The Internet and Interactivity 40 (1) The Future 41 (2) Project 41 (2) perception 43 (16) Seeing and Believing 44 (1) Search for Simplicity 44 (1) Interpretations 44 (1) Figure/Ground 45 (4) Categories 47 (1) Conditions 48 (1) Letterforms 48 (1) Shape 49 (10) Shape Versus Volume 50 (1) Grouping Shapes 50 (1) Shape Versus Subject 50 (1) The Form of Shapes 51 (1) Letterform Shapes 52 (3) Terminology 55 (1) Exercises 56 (1) Project 57 (2) toward a dynamic balance 59 (20) Visual and Intellectual Unity 60 (3) Design as Abstraction 60 (2) Working Together 62 (1) Visual Dynamics 63 (3) Top to Bottom 64 (1) Vertical and Horizontal 64 (1) Left to Right 65 (1) Overall 66 (1) Balance 66 (9) Symmetry 67 (1) Asymmetry 68 (3) Balance through Contrast 71 (3) Exercises 74 (1) Assignment 1: Word Illustration 75 (2) Assignment 2: Elephonts 77 (2) good gestalt 79 (14) The Whole and the Parts 80 (1) Gestalt Principles 81 (5) Similarity 81 (1) Proximity 82 (1) Continuation 83 (1) Closure 84 (1) Figure/Ground 85 (1) Trademarks 86 (1) Functions 86 (7) Making ``Marks'' 87 (1) Symbols 87 (1) Logos 88 (1) Exercises 89 (1) Project 90 (3) using text type 93 (26) The Development of the Written Communication 94 (1) Alphabets 94 (1) Type Categories 95 (7) Historic Type Families 96 (6) Type Families 102 (11) Selection 105 (1) Size 106 (1) Line Length 107 (1) Style 107 (1) Leading 107 (3) Spacing 110 (1) Format 111 (1) Style and Content 112 (1) Some Problems 113 (1) A Design Summary 113 (1) Execution 114 (5) Comping Type 114 (1) Specifying Type 115 (1) Making Corrections 115 (1) Exercises 115 (1) Projects 115 (4) layout 119 (22) The Balancing Act 120 (1) Size and Proportion 120 (3) Visual Rhythm 123 (1) Grid Layout 124 (5) Keeping the Beat 126 (1) Playing the Theme 127 (1) Grids in History 127 (2) Choosing a Grid 129 (1) Constructing the Grid 129 (1) Path Layout 129 (1) Focal Point 130 (1) Photography in a Layout 130 (2) Cropping 131 (1) Resizing 132 (1) Selecting 132 (1) Multi-Panel Design 132 (4) Layout Styles 134 (2) Conclusion 136 (5) Exercises 136 (2) Project 138 (3) illustration and photography in design 141 (22) The Designer/Illustrator 142 (1) Why Illustration? 142 (1) Types of Illustration 143 (1) Advertising and Editorial Illustration 144 (5) Fashion Illustration 144 (1) Recording Covers and Book Illustration 144 (2) Magazines and Newspapers 146 (2) Illustration for In-House Projects 148 (1) Greeting Cards and Retail Goods 148 (1) Medical and Technical Illustration 148 (1) Animation and Motion Graphics 148 (1) Style and Medium 149 (1) Getting Ideas 150 (1) Reference Materials 151 (1) Contemporary Vision 152 (2) The Impact of Photography 154 (1) The Designer/Photographer 155 (1) Digital Photography 156 (1) Specialties 156 (3) Photojournalism 156 (2) Product Photography 158 (1) Corporate Photography 159 (1) Editorial/Illustrational Photography 159 (1) Finding Photographs and Photographers 159 (4) Project 161 (2) advertising design 163 (12) The Purpose of Advertising 164 (1) Types of Advertising 165 (6) Television 166 (1) Newspapers 166 (2) Direct Mail and Internet 168 (1) Other Forms of Advertising 169 (1) Personal Promotion 170 (1) Corporate Identity 171 (1) Working with Others 172 (3) Exercises 172 (1) Project 173 (2) the dynamics of color 175 (18) Designing with color 176 (3) The Color Wheel 177 (1) Properties of Color 178 (1) Color Schemes 178 (1) The Relativity of Color 179 (2) The Psychology of Color 181 (1) Associations 181 (1) Selecting Color 182 (1) Understanding Electronic Color 182 (3) Color Models 183 (1) Another Color Wheel 184 (1) Color Gamuts 185 (1) Color in Printing 185 (5) Tint Screens 185 (2) Spot Color or Process Color? 187 (1) Process Color Separations 188 (1) Cutting Costs 188 (1) Halftones, Duotones, and Tritones 188 (2) Process Color Separation Summary 190 (3) Exercises 191 (1) Projects 191 (2) production: the tools and process 193 (16) A Designer's Tool 194 (1) Analog and Digital Data 195 (3) Analog to Digital Conversions 195 (1) The Screen Image 195 (1) Object-Oriented and Bitmapped Graphics 196 (1) Hardware and Software 197 (1) Memory 197 (1) RAM and ROM 198 (1) Storage Devices 198 (1) Input and Output Devices 198 (1) Data In 198 (1) Data Out 198 (1) Preparing for Press 199 (3) The Process 199 (1) An Overview 199 (1) Terminology 199 (3) Quality Issues 202 (1) Digital Prepress 202 (4) The RIP 203 (1) Fonts 204 (1) Scanning 204 (1) LPI and dpi 204 (1) File Links 205 (1) File Formats 205 (1) Compression 206 (1) Conclusion 206 (3) Preparing Electronic Files for a Service Bureau 206 (1) Review 207 (2) web design 209 (12) Global Village 210 (1) How Does the Web Work? 210 (1) Common Methodology 211 (1) Design Similarities 211 (1) Production Similarities 212 (1) Design Differences 212 (1) Production Differences 212 (1) What are the Rules? 213 (4) Naming Your Files 213 (1) Resolution 213 (1) File Size 214 (1) Monitor Size 214 (1) File Formats 215 (1) Transparency 216 (1) Color 216 (1) Web Components 217 (1) Pages and Sites 217 (1) Links 217 (1) Tables and Frames 217 (1) Animation and Sound 217 (1) Web Software 218 (1) Web Publishing 218 (1) In Summary 218 (3) Characteristics of Good Site Design 218 (1) Critique 218 (1) Discussion Questions 218 (1) Assignments 218 (3) glossary 221 (6) bibliography 227 (3) index 230
Summary: A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.
List(s) this item appears in: New Arrival 27 April 2022
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Books Books Anant National University Central Library 741.6 ARN (Browse shelf(Opens below)) Available 004458


preface iii
applying the art of design
3 (14)
Principles and Practices
4 (1)
What is Graphic Design?
4 (4)
Values
5 (2)
Design Fields
7 (1)
The Design Process
8 (5)
Research
8 (1)
Thumbnails
9 (1)
Roughs
10 (1)
Comprehensives
11 (1)
Presentation
12 (1)
Ready for Press
12 (1)
Careers
13 (1)
Design Studios
13 (1)
In-House Design
13 (1)
The Advertising Agency
14 (1)
Freelance
14 (1)
New Opportunities
14 (1)
The Challenge
14 (3)
Exercise
15 (2)
graphic design history
17 (26)
The Beginning
18 (4)
The Turn of the Century
22 (2)
Modernism
24 (3)
Abstract Movements
27 (6)
Figurative Movements
33 (2)
American Design
35 (4)
Postmodernism
37 (2)
New Technologies
39 (2)
The Development of Computer Graphics
39 (1)
The Internet and Interactivity
40 (1)
The Future
41 (2)
Project
41 (2)
perception
43 (16)
Seeing and Believing
44 (1)
Search for Simplicity
44 (1)
Interpretations
44 (1)
Figure/Ground
45 (4)
Categories
47 (1)
Conditions
48 (1)
Letterforms
48 (1)
Shape
49 (10)
Shape Versus Volume
50 (1)
Grouping Shapes
50 (1)
Shape Versus Subject
50 (1)
The Form of Shapes
51 (1)
Letterform Shapes
52 (3)
Terminology
55 (1)
Exercises
56 (1)
Project
57 (2)
toward a dynamic balance
59 (20)
Visual and Intellectual Unity
60 (3)
Design as Abstraction
60 (2)
Working Together
62 (1)
Visual Dynamics
63 (3)
Top to Bottom
64 (1)
Vertical and Horizontal
64 (1)
Left to Right
65 (1)
Overall
66 (1)
Balance
66 (9)
Symmetry
67 (1)
Asymmetry
68 (3)
Balance through Contrast
71 (3)
Exercises
74 (1)
Assignment 1: Word Illustration
75 (2)
Assignment 2: Elephonts
77 (2)
good gestalt
79 (14)
The Whole and the Parts
80 (1)
Gestalt Principles
81 (5)
Similarity
81 (1)
Proximity
82 (1)
Continuation
83 (1)
Closure
84 (1)
Figure/Ground
85 (1)
Trademarks
86 (1)
Functions
86 (7)
Making ``Marks''
87 (1)
Symbols
87 (1)
Logos
88 (1)
Exercises
89 (1)
Project
90 (3)
using text type
93 (26)
The Development of the Written Communication
94 (1)
Alphabets
94 (1)
Type Categories
95 (7)
Historic Type Families
96 (6)
Type Families
102 (11)
Selection
105 (1)
Size
106 (1)
Line Length
107 (1)
Style
107 (1)
Leading
107 (3)
Spacing
110 (1)
Format
111 (1)
Style and Content
112 (1)
Some Problems
113 (1)
A Design Summary
113 (1)
Execution
114 (5)
Comping Type
114 (1)
Specifying Type
115 (1)
Making Corrections
115 (1)
Exercises
115 (1)
Projects
115 (4)
layout
119 (22)
The Balancing Act
120 (1)
Size and Proportion
120 (3)
Visual Rhythm
123 (1)
Grid Layout
124 (5)
Keeping the Beat
126 (1)
Playing the Theme
127 (1)
Grids in History
127 (2)
Choosing a Grid
129 (1)
Constructing the Grid
129 (1)
Path Layout
129 (1)
Focal Point
130 (1)
Photography in a Layout
130 (2)
Cropping
131 (1)
Resizing
132 (1)
Selecting
132 (1)
Multi-Panel Design
132 (4)
Layout Styles
134 (2)
Conclusion
136 (5)
Exercises
136 (2)
Project
138 (3)
illustration and photography in design
141 (22)
The Designer/Illustrator
142 (1)
Why Illustration?
142 (1)
Types of Illustration
143 (1)
Advertising and Editorial Illustration
144 (5)
Fashion Illustration
144 (1)
Recording Covers and Book Illustration
144 (2)
Magazines and Newspapers
146 (2)
Illustration for In-House Projects
148 (1)
Greeting Cards and Retail Goods
148 (1)
Medical and Technical Illustration
148 (1)
Animation and Motion Graphics
148 (1)
Style and Medium
149 (1)
Getting Ideas
150 (1)
Reference Materials
151 (1)
Contemporary Vision
152 (2)
The Impact of Photography
154 (1)
The Designer/Photographer
155 (1)
Digital Photography
156 (1)
Specialties
156 (3)
Photojournalism
156 (2)
Product Photography
158 (1)
Corporate Photography
159 (1)
Editorial/Illustrational Photography
159 (1)
Finding Photographs and Photographers
159 (4)
Project
161 (2)
advertising design
163 (12)
The Purpose of Advertising
164 (1)
Types of Advertising
165 (6)
Television
166 (1)
Newspapers
166 (2)
Direct Mail and Internet
168 (1)
Other Forms of Advertising
169 (1)
Personal Promotion
170 (1)
Corporate Identity
171 (1)
Working with Others
172 (3)
Exercises
172 (1)
Project
173 (2)
the dynamics of color
175 (18)
Designing with color
176 (3)
The Color Wheel
177 (1)
Properties of Color
178 (1)
Color Schemes
178 (1)
The Relativity of Color
179 (2)
The Psychology of Color
181 (1)
Associations
181 (1)
Selecting Color
182 (1)
Understanding Electronic Color
182 (3)
Color Models
183 (1)
Another Color Wheel
184 (1)
Color Gamuts
185 (1)
Color in Printing
185 (5)
Tint Screens
185 (2)
Spot Color or Process Color?
187 (1)
Process Color Separations
188 (1)
Cutting Costs
188 (1)
Halftones, Duotones, and Tritones
188 (2)
Process Color Separation Summary
190 (3)
Exercises
191 (1)
Projects
191 (2)
production: the tools and process
193 (16)
A Designer's Tool
194 (1)
Analog and Digital Data
195 (3)
Analog to Digital Conversions
195 (1)
The Screen Image
195 (1)
Object-Oriented and Bitmapped Graphics
196 (1)
Hardware and Software
197 (1)
Memory
197 (1)
RAM and ROM
198 (1)
Storage Devices
198 (1)
Input and Output Devices
198 (1)
Data In
198 (1)
Data Out
198 (1)
Preparing for Press
199 (3)
The Process
199 (1)
An Overview
199 (1)
Terminology
199 (3)
Quality Issues
202 (1)
Digital Prepress
202 (4)
The RIP
203 (1)
Fonts
204 (1)
Scanning
204 (1)
LPI and dpi
204 (1)
File Links
205 (1)
File Formats
205 (1)
Compression
206 (1)
Conclusion
206 (3)
Preparing Electronic Files for a Service Bureau
206 (1)
Review
207 (2)
web design
209 (12)
Global Village
210 (1)
How Does the Web Work?
210 (1)
Common Methodology
211 (1)
Design Similarities
211 (1)
Production Similarities
212 (1)
Design Differences
212 (1)
Production Differences
212 (1)
What are the Rules?
213 (4)
Naming Your Files
213 (1)
Resolution
213 (1)
File Size
214 (1)
Monitor Size
214 (1)
File Formats
215 (1)
Transparency
216 (1)
Color
216 (1)
Web Components
217 (1)
Pages and Sites
217 (1)
Links
217 (1)
Tables and Frames
217 (1)
Animation and Sound
217 (1)
Web Software
218 (1)
Web Publishing
218 (1)
In Summary
218 (3)
Characteristics of Good Site Design
218 (1)
Critique
218 (1)
Discussion Questions
218 (1)
Assignments
218 (3)
glossary 221 (6)
bibliography 227 (3)
index 230

A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.

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