More than a name : an introduction to branding ; with a theoretical commentary by Jonathan Baldwin

By:

Davis, Melissa

Publication details: AVA ; Thames & Hudson (distributor), Lausanne, London, 2005Description: 240 pages : illustrations (chiefly color) ; 30 cmISBN:

9782940373000

Subject(s):

DDC classification:

658.827 DAV

Contents:

Defining branding How brands are made Brand anatomy: context, tone, style Brand audience Current trends in branding Delivering the brand experience Ways of working The future

Summary: "Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--Jacket

List(s) this item appears in: New Arrival - 06 Sept. 2022

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Anant National University Central Library	658.827 DAV (Browse shelf(Opens below))	Available		004467

Defining branding
How brands are made
Brand anatomy: context, tone, style
Brand audience
Current trends in branding
Delivering the brand experience
Ways of working
The future

"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--Jacket

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