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More than a name : an introduction to branding ; with a theoretical commentary by Jonathan Baldwin

By: Publication details: AVA ; Thames & Hudson (distributor), Lausanne, London, 2005Description: 240 pages : illustrations (chiefly color) ; 30 cmISBN:
  • 9782940373000
Subject(s): DDC classification:
  • 658.827 DAV
Contents:
Defining branding How brands are made Brand anatomy: context, tone, style Brand audience Current trends in branding Delivering the brand experience Ways of working The future
Summary: "Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--Jacket
List(s) this item appears in: New Arrival - 06 Sept. 2022
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Item type Current library Call number Status Date due Barcode
Books Books Anant National University Central Library 658.827 DAV (Browse shelf(Opens below)) Available 004467

Defining branding
How brands are made
Brand anatomy: context, tone, style
Brand audience
Current trends in branding
Delivering the brand experience
Ways of working
The future

"Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--Jacket

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