Package design

Introduction 6 (4)
Airside Music Packaging
10 (4)
Alloy Cosmetic Bottles Original Source
14 (4)
Amen Shok
18 (4)
BAG.disseny T-Shirt Pack Clippack
22 (4)
Barskidesign Esso Ultra
26 (2)
Barskidesign Furstenberg
28 (2)
Beatriz Perez, Clara Burguillo Gina Scooter
30 (4)
Beyond Design Paintbuddy
34 (4)
Big-Game Box
38 (2)
Bloom 23 Mixer
40 (4)
Brandes en Meurs Industrial Design Dremel Tool Kit
44 (2)
Brandes en Meurs Industrial Design Skil Drill Gun
46 (4)
Capsule Schroeder Milk
50 (4)
Caracas Scissors Tattoo Package
54 (2)
Adventure First Aid Kit
56 (2)
Catalina Hermida
Elise Lammer
Catalyst Design Group Donut Tape Dispenser
58 (4)
Citrus Monotype Imaging Catalogue
62 (2)
Cocktails by Jenn Bottles and 4-Pack
64 (4)
Curiosity Equilir Cosmetics
68 (2)
Curiosity Parfum Curiosity
70 (2)
Danial Racamier Box Scissors Crea Cut
72 (2)
Danial Racamier FlexBox Color'Peps
74 (2)
Danial Racamier Protect Box Color'Peps
76 (2)
Daniel Racamier & Francois Aznar for Galb
78 (2)
Rubber Zenoa
DCA Design International Celebrez Bottle
80 (2)
DCA Design International Drink Maintain Package
82 (2)
DCA Design International E Milk Bottle
84 (2)
DCA Design International Fruit Blast
86 (2)
DCA Design International Reward Vial
88 (2)
Dew Gibbons, Sebastian Bergne De Beers Jewelry Package
90 (4)
Dew Gibbons The Body Shop Perfume Line
94 (2)
Dotstation Sheer Cronoaging Range
96 (4)
Empire Creative Group/Gareth Dotchin Simply Green Tomatoes
100 (2)
Estudio Mariscal CD Cover Lagrimas Negras
102 (4)
F Maurer Cosmetic Bottle
106 (4)
Form Shelf Life Book Packaging
110 (2)
Form Us With Love Bendable Interior Objects
112 (4)
Freitag F69-Calcio
116 (2)
Freitag FTV Box Package Recycling
118 (2)
Freitag Twin Peaks
120 (2)
FriendsConnexion, Mayr-Melnhof Karton Kitzbuheler Horn Chocolate Packaging
122 (2)
Fuse Project/Yves Behar, Johan Liden, Geoffrey Petrizzi Perfume 09
124 (2)
Gateway Arts Promotion Box
126 (4)
Gerard Moline for Azuamoline.com Urna Bios
130 (6)
Gilles Cenazandotti for Sartoria Comunicazione Limited Edition Defumo DVD Package
136 (4)
Global Protection One Condoms
140 (4)
Groovisions 100% Chocolate Cafe Packaging
144 (4)
Harry Allen & Associates Essentials Compact
148 (2)
Harry Allen & Associates Ukuru Lip Pigment
150 (2)
Icon Development Group Tresdon Wine Rack
152 (4)
IDEO Natureworks ``Pla'' Bio-Plastic Concepts
156 (2)
Jouer Cosmetics Jouer Compact
158 (4)
Karim Rashid Echo by Davidoff
162 (5)
Karim Rashid Issey Miyake's Father's Day Kit
167 (3)
Kejadonia Design & Communicatie Royal Club Bottles
170 (2)
Kinetic Singapore The Observatory CD Cover
172 (4)
Kokokumaru Dust Book
176 (4)
Kokokumaru Kekkai Book
180 (4)
Kokokumaru RoboCup 2005 Osaka
184 (4)
Landor Associates, Yannick Lenormand Evian Origine
188 (2)
Laura Millan Cosmetic Packaging Vijuvi
190 (2)
Laura Millan Yogoy
192 (4)
Laura Nogaledo, Rut Rovira Galileo Galilei Sector
196 (4)
Liston + Platon Kevin Murphy Hair Care Products
200 (4)
LondonBerlin Transport, Style and Chrome Box for Earphone Sport
204 (4)
Marc Atlan Design Comme des Garcons Fragrances Collection
208 (4)
Mathieu Lehanneur Familles-Families
212 (2)
Mathieu Lehanneur Therapeutic Objects
214 (10)
Metaphase Design Group Drink'n Crunch
224 (2)
Mihoko Hachiuma for Office M ``Imo Kempi'' Packaging
226 (4)
Milkzhake Motclub 903
230 (2)
Morera Design VV Man
232 (4)
Morera Design VV Woman
236 (4)
No Picnic Ankle and Elbow Rehband Supports
240 (2)
No Picnic Space Food Packaging
242 (2)
No Picnic Sport Underwear Packaging
244 (2)
Oliver Marrache for Designum Tremens Glass
246 (4)
Papermint Design The Beautiful Swan
250 (4)
Parker Williams Disney Dough
254 (2)
Pep Torres #32 Tomato & #53 Carrot
256 (2)
Pep Torres Eggminence
258 (2)
Pep Torres Filmitos
260 (2)
Pure Equator Label M Haircare Line
262 (2)
Pure Designes Marlboro Matches
264 (4)
RDYA RDYA Promotional Packaging
268 (4)
RDYA Vaja
272 (4)
Ricardo Manrique, Ander Solano Packaging for Cactus
276 (2)
Ross Lovegrove Ty Nant Bottle
278 (4)
Sagmeister Skeleton Key CD
282 (4)
Sagmeister The Vanity Allegory
286 (4)
Saguez and Partners Lafayette Maison Range
290 (4)
Sandstrom Design Castor & Pollux Range of Products
294 (6)
Sandstrom Design gDiapers Packaging
300 (2)
Sergio Calatroni Art Room Stephane Marais Cosmetics
302 (2)
Strichpunkt DTP Typometer
304 (4)
Sweden Graphics Bliw Soup
308 (2)
Tank Tromsø SMRPRTY Beer Bottle
310 (2)
The Partners Stanley Honey
312 (4)
The Partners Stella McCartney Bags
316 (4)
Turnstyle Dry Soda Bottles
320 (2)
Turnstyle Teague Mailer
322 (4)
Viction:ary Book Design for Kids by Victionary 2
326 (4)
Viction:ary Book Tattooicons by Victionary 3
330 (4)
Viction:ary IdN My Favorite Conference Value Pack
334 (4)
Vojo Energy Vojo Energy Boxes
338 (2)
Volker Schumann & Karel Golta for Solutions Compo Fertilizer Range
340 (2)
Waacs Design & Consultancy GSUS Underwear and Accessories
342 (4)
Warmrain Croissant Bag
346 (4)
Warmrain Incense Matchbook
350 (4)
Warmrain Scrunch Press Release
354 (4)
Webb Scarlett deVlam Boss Skin
358 (2)
Webb Scarlett deVlam Fairy Active Skin
360 (2)
Webb Scarlett deVlam Feeding Bottle Lovable
362 (2)
Wink Jewelry Accessory Kit
364 (4)
Xavier de Bolos, Octavi Roig Spare Bulb Kit for Volkwagen Espana
368 (4)
Zinnobergruen Bonbonnieres
372 (2)
Index 374 (10)
Imprint 384

Despite their at times negative connotation, why do consumers love packaging so much that it has turned into one of the essential conditions for commercial success? Beyond their logistic function of protection, packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies. After all, it is the materials enclosing the product, their abundance or absence, colors, shapes and opening techniques that consumers will approve or reject. The 116 examples chosen in this book, be they minimalist or playful, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible