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Made to stick : why some ideas take hold and others come unstuck

By: Publication details: Arrow Books, London, 2009, ©2007Description: 291 pages ; 20 cmISBN:
  • 9780099505693
Subject(s): Summary: What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour
List(s) this item appears in: New Arrival - 20 Sept. 2022
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Books Books Anant National University Central Library 302.2 HEA (Browse shelf(Opens below)) Available 004888

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour

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