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Packaging design : successful product branding from concept to shelf

By: Publication details: John Wiley & sons, 2012 Hoboken, New Jersey, Description: viii, 246 pages : illustrations (chiefly color) ; 23 cmISBN:
  • 9781118027066
Subject(s): DDC classification:
  • 658.564 KLI
Contents:
The history Defining packaging design Elements of the packaging design The design process The packaging design profession
Summary: Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products
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Item type Current library Call number Status Date due Barcode
Books Books Anant National University Central Library 658.564 KLI (Browse shelf(Opens below)) Available 005170

The history
Defining packaging design
Elements of the packaging design
The design process
The packaging design profession

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products

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