Sign design : graphics, materials, techniques

The design of sign systems is an increasingly important area of applied design; more than ever before, architects and designers need to understand its processes, materials and techniques. Sign Design offers a much-needed guide to the subject, showing how the designer plans and designs systems of signs and other visual data in the built environment.

To create the graphic elements for a building or site, the designer has to consider architectural, cultural and aesthetic factors in order to meet the needs of clients and users. From corporate identity to public safety, wayfinding to advertising, this book provides practical advice and illustrates proven solutions to signing projects with examples and case studies from around the world.

Beginning with a survey of the types and uses of signs, the author guides the reader through the design process, from the initial briefing to the installation and maintenance of the final product. Special chapters are devoted to the role of graphics in symbolic and wayfinding systems, the requirements of illuminated signing, and the potential of the many materials available to the designer today. Sign Design offers the designer, for the first time, all the information needed to make practical creative decisions, and provides an invaluable source of reference and inspiration.