Business research methods

By:

Bryman, Alan

Contributor(s):

Bell, Emma

Material type: Text

TextPublication details: 2015 Oxford University Press United KingdomEdition: International 4th editionDescription: xv, 608 pages : illustrations ; 25 cmISBN:

9780198747581

Subject(s):

Business - Research methodology

DDC classification:

658.0072 BRY

Contents:

PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS

Summary: A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Anant National University Central Library	General	658.0072 BRY (Browse shelf(Opens below))	Available		003714

Previous edition published as by Alan Bryman & Emma Bell.

PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.

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