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Business research methods

By: Contributor(s): Material type: TextTextPublication details: 2015 Oxford University Press United KingdomEdition: International 4th editionDescription: xv, 608 pages : illustrations ; 25 cmISBN:
  • 9780198747581
Subject(s): DDC classification:
  • 658.0072 BRY
Contents:
PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS
Summary: A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Anant National University Central Library General 658.0072 BRY (Browse shelf(Opens below)) Available 003714

Previous edition published as by Alan Bryman & Emma Bell.

PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.

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